These are the behaviors that are seldom part of any evaluation. These are their core competencies. CRM programs cannot change an employee's core behavior. As mangers, we must guide our employees to their highest potential.

Leadership is inspiring others by example. People need to see it from us first. They look to us and mirror our actions and behaviors. Don't try to manage to their core competencies. Instead, exhibit the right behaviors in yourself. This will showcase the traits and values that your people should emulate.

Fallacy 2: Customer relations are thought to be only the rrsponsibility of the sales organization.

I believe strongly that all employees are salespeople or ambassadors for their company.

Positive employees will create goodwill that affects a company more than any CRM program can because people talk about their jobs while at work and at home.

Every person is creating the image of the company. This is not the marketing-hyped image, but the true reflection that affects how work gets done.

Without a good image, CRM pro-grams will never be effective. If you want a CRM program, think first that "Competencies Really Matter."

 

 

 

 

 

The paper clip was patented by Norwigan Inventor Johan Vaaler in 1899. Because Norway had no patent law at the time, he had to travel to Germany where he recieved his patent in 1900. His U.S. Patent was granted in 1901.