Remember at one point G R E E D was OK. Companies are now talking about becoming more customer centric, but how are they going to change their employees? Joe Sails, is that catalyst for that change.

Q: OK, let’s say your right. And we have identified a core competence that needs to change. Why not direct it or mange to it like business has always done?

A: Telling someone to change is not the same as showing that individual that change is required from within. Joe Sails effects change in a very nonabrasive and non-intrusive manner.

If it didn’t the readers would never internalize it and decide that they needed to change. Again, if someone doesn’t believe that they are lacking core competencies how are you going to get them to change? And you cannot order someone to be passionate or enthusiastic about their job.

Q: So this is the book about changing people?

A: Yes, I guess that’s a good start, but I would like to add that it is also the tool to encourage change in business behavior. It’s the catalyst for change.

Q: Where do you go from here? A: Another book maybe.

Q: Can you give us a hint?

A: I don’t know maybe something like "Joe CEO." I think some of them are in need of some adjusting. What do you think?

Q: There are some funny parts in the book. Are they real?

A: Yeah, I’m sorry to say that those anecdotes are real and most of them have happened to me.