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It seems that I'm hearing a lot about customer loyalty programs these days. They are everywhere, including buying groceries and buying jewelry. Most companies have these loyalty programs to encourage recurring business.

That's good, and it probably works fairly well. Yet, is it really loyalty or a discount program for repeat customers? I need to look up the definition of loyalty and see if it mentions price cuts.

To me loyalty means being faithful or maybe steadfast is a better word to a person or a company. Either way my 38 seconds of Googling did not uncover any employee loyalty programs or better yet, a boss's loyalty program.

A company that comprises individuals has pseudo loyalty efforts for customers but nothing for the employees. That's a little odd because it's the employees who sup-port the customers.

It's the employees touching the customers. Shouldn't organizations do everything they can to keep employees motivated? It just makes cents to me.

Recently I was in line at a store and the person in front of me asked the cashier how she was doing. The clerk responded, "Better if I wasn't working." Wow, give me another plastic card because that really makes me want to shop there again.

I know some companies have employees' loyalty programs tucked away in the fine print of their human resources policy handbooks? "After one year of service, employees are eligible for two weeks of paid vacation, with prior approval from their manager."

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Owner Dick Oleynch

 

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Customer loyalty programs abound, but employee loyalty may be even more in the long run...ONE HAPPY WORK FAMILY...

Published:

The "sixth sick sheik's sixth sheep's sick" is said to be the toughest tongue twister in the English language.

"Now thats a mouth full." -Sonny

 

 


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Dick Olenych is the Owner of Spectrum Printing and author of these articles. Mr. Olenych is also the author of Joe Sails, a business-behavior novel.
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The Virginian-Pilot --- December 11, 2005