While I was comfort-ably seated, the attendant would immediately address me by name as though she remembered me. After the pleasantries, she would give me a package.
The package included the customary plastic door keys, and of course a minibar key, but it also included business cards - personalized business cards.
On the cards were my name (spelled correctly), the hotel's address, and the number for the direct phone line to my room. The whole experience was very well-coordinated and exciting.
I felt like someone important. This isn't about just knowing your customer's names. It's about going above and beyond to make your organization stand out.
And you have to start it. Don't expect others to do what you don't do. That just isn't going to happen. Your employees, your peers and even your clients will reflect the attitude that you present.
Find your comfort zone, your company's comfort zone, and develop those strengths to ensure that every last person who comes in con-tact with your business remembers the experience.
Sorry, there's no formula. There's no magic pill. There is only your desire to go from mediocre and boring to WOW.
